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Introducing Firi, the 'Again' store
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3000+ products across skincare, haircare, and bodycare — that only earned a place in our Store if they have great reviews on Reddit & curated dermat Youtube channels.
The Backstory
You know how those typical founder stories go? Their lives sucked. They had problems that no one could solve. One fine day, while they were crying on an aesthetic bench holding their pumpkin spiced lattes, an idea struck them. An idea that was not only going to solve their problem, but also CHANGE THE WORLD. Honestly, that didn't happen.
We're two fairly nerdy people who have had a knack for problem solving. Karishma has had her share of struggle with finding the right products for her, and when she discovered her friends shared this problem, she dove deeper. Basically, turns out, buying the right skincare is a universal headache.
So, honestly, that's why Firi.
Firi
/ˈfiːri/ — FEE-ree
The Sindhi phrase "phiri kar" means to "do it again". For us, it represents products that people keep going back to, consider holy grails, and buy again and again.
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